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Olivia Jade Giannulli is an American social media personality, YouTuber and beauty-brand founder who has a net worth of $1 million. The daughter of actress Lori Loughlin and fashion designer Mossimo Giannulli, she built a large beauty following as a teenager, lost most of her sponsorships overnight in the 2019 college admissions scandal, and has spent the years since rebuilding — most recently by launching her own makeup brand, O.Piccola, in May 2026.
Quick Facts
| Full Name | Olivia Jade Giannulli |
| Born | 28 September 1999, Los Angeles, California, USA |
| Age | 27 (as of October 2026) |
| Nationality | American |
| Occupation | YouTuber, influencer, founder of O.Piccola |
| Parents | Lori Loughlin and Mossimo Giannulli |
| Known For | Beauty YouTube channel (1.8m+ subscribers); Dancing with the Stars season 30 |
| Height | 5 ft 4 in (1.64 m) |
| Net Worth | $1 million (estimated) |
Early Life and YouTube Fame
Olivia Jade Giannulli was born on 28 September 1999 in Los Angeles, the younger daughter of Full House star Lori Loughlin and Mossimo Giannulli, founder of the Mossimo clothing brand. She attended Marymount High School in Los Angeles and launched her YouTube channel in 2014, at 14, posting beauty tutorials, hauls and “get ready with me” videos years before the format had a name.
The channel grew to more than 1.8 million subscribers, with a similar following on Instagram. Brands followed the audience: she fronted campaigns and collaborations with Sephora — including an Olivia Jade x Sephora Collection palette in 2018 — Amazon, TRESemmé, Marc Jacobs Beauty and others, at a level comparable to creator peers such as Madison Beer.
The Admissions Scandal
In March 2019, federal prosecutors charged Loughlin and Mossimo Giannulli in the “Varsity Blues” college admissions investigation. The couple were accused of paying $500,000 to have Olivia Jade and her sister Isabella presented as rowing recruits to the University of Southern California, despite neither girl rowing competitively. Both parents later pleaded guilty; Loughlin served two months in prison and Mossimo five.
The professional fallout for Olivia Jade was immediate. Sephora, TRESemmé, Amazon and her other major sponsors dropped her within weeks, and by October 2019 she was no longer enrolled at USC. In December 2020 she gave her first interview about the scandal on Red Table Talk, saying she was ashamed of what had happened and did not want to be pitied. Her estimated net worth, which trackers had put at around $1.5 million at her pre-scandal peak, fell back towards $1 million.
The Comeback
Giannulli returned to YouTube in January 2021. That autumn she competed on season 30 of Dancing with the Stars, partnered with Val Chmerkovskiy, and finished eighth — a run widely credited with softening public opinion. Sponsorship work returned gradually, at a smaller scale than before 2019 and with more selective partners, alongside creator-economy peers like Ammika Harris and Nara Smith, whose incomes also rest on a single platform audience.
In her personal life, her on-and-off relationship with actor Jacob Elordi, which began in late 2021, was reported to have ended for good in October 2025. She has since relocated from Los Angeles to New York.
O.Piccola
Her biggest financial move came on 12 May 2026, when she launched O.Piccola, a beauty brand she developed over roughly five years and funded entirely herself, with no outside investors. The name combines her initial with the Italian word piccola (“little”) — her philosophy that a little product should go a long way. She had earlier trademarked “Olivia Jade Beauty” but chose a name that could outgrow her own.
The debut product, The Bronze & Glow Balm — a dual-ended bronzer and highlighter stick formulated in South Korea, priced at $44 in three shades — sold out on its first day, according to Interview Magazine. Giannulli told Inc. she was so particular about the balm’s shape that she carved samples by hand and sent annotated photos back to the manufacturer. Whether O.Piccola expands into a full range will likely decide whether her net worth stays near its current level or grows beyond her influencer income for the first time.
Net Worth
Olivia Jade Giannulli’s net worth is estimated at $1 million (some trackers put the range up to $1.5 million). Her income comes from YouTube advertising, sponsored social media posts, a reduced roster of brand partnerships and, since May 2026, sales of a product line she owns outright rather than endorses. As with all such estimates, the figure is based on public sources and should be treated as approximate.
Sources and notes: Net worth estimate per Celebrity Net Worth’s Olivia Jade profile, with the wider $1–1.5 million range as reported by other trackers. O.Piccola launch details and quotations from Inc., The Zoe Report, Elite Daily and Interview Magazine, May 2026. Scandal and sentencing details from federal court reporting, 2019–20.
