Marc Pitts is an American e-commerce entrepreneur and co-founder of Discount Vape Pen, an online and retail vaping products company established in 2014. Based in Roselle, New Jersey, Pitts built the business from a single eBay listing into a company serving hundreds of thousands of customers across the United States.
Early life and education
Pitts did not own a computer until graduating from high school. He enrolled at college in 2007 to pursue a marketing degree but left during his third year, citing an outdated curriculum that did not address emerging topics such as internet marketing and mobile applications.
In 2010, Pitts taught himself web development using an HTML instructional book and built his first website. He experimented with affiliate marketing before identifying the business opportunity that would lead to Discount Vape Pen.
Career
Founding of Discount Vape Pen (2014)
In 2014, Pitts and a business partner identified a market opportunity for electronic vaporizers designed to resemble USB thumb drives. They employed lean startup methodology by initially listing the product on their personal eBay account to validate market demand before committing significant capital.
The immediate customer response provided both market validation and initial funding. This allowed Pitts and his partner to transition from a side venture to a dedicated e-commerce operation, opening their headquarters and first physical retail location shortly after.
Business development
Discount Vape Pen initially sold a single product, the Ego CE-4 Vape Pen. The company later expanded its catalog to include 510 cartridge batteries, ceramic cartridges, wax pens, dry herb vaporizers, Delta 8 and THC products, kratom, and over 50 e-liquid brands. The company employs approximately 10 people and maintains operations with its three original founders active in daily management.
The company’s business model focuses on competitive pricing through direct manufacturer relationships, same-day fulfillment for orders placed before 3pm, free shipping on orders over $40, and discreet packaging. The physical Roselle location offers a daily promotional period from 5-7pm with 15% discounts.
Marketing and community engagement
Pitts’s team has produced over 100 educational videos for “DVP TV” on the Rumble platform. The company maintains active engagement on Reddit vaping communities and regularly attends industry events including the TPE Vape Expo. Head of Vaping Community James Smith contributes to Reddit’s largest flower vaping community.
The company has accumulated over thousands of five-star reviews on Reviews.io.
