Jasmine Tookes net worth is estimated at $10 million as of 2025. The former Victoria’s Secret Angel built her fortune through high-profile modeling contracts, luxury brand endorsements with names like Lancôme, Jimmy Choo, and Burberry, real estate investments, and her own entrepreneurial ventures including a fitness fashion brand.
Jasmine Tookes net worth sits at an estimated $10 million in 2025, and the number tells only part of the story. She did not inherit a fashion empire or stumble into fame. She was spotted at age 15 at one of her mother’s styling appointments and spent the next decade grinding her way from early Gap and UGG campaigns to becoming one of the most recognized faces in global fashion. That kind of trajectory takes more than good genes.
What makes Tookes stand out in a competitive industry is how deliberately she has expanded beyond the runway. She walked her first Victoria’s Secret Fashion Show in 2012 and earned the coveted Angel status in 2015. Since then, she has parlayed that platform into brand partnerships, a co-founded clothing line, real estate holdings, and a social media presence that reaches nearly 9 million followers across platforms. In 2025, she opened the Victoria’s Secret Fashion Show while visibly pregnant with her second child, a moment that went viral and reminded the world exactly who she is.
This article covers how Jasmine Tookes built her wealth, where her money comes from today, how her net worth stacks up against other top models, and what her financial picture looks like going forward.
How Jasmine Tookes Made Her First Million
Tookes grew up in Huntington Beach, California, the daughter of celebrity fashion stylist Cary Robinson. Her early years were shaped by athletics: ten years of gymnastics, plus volleyball and softball. Sports taught her discipline, body awareness, and the ability to perform under pressure. Those same qualities translated directly to modeling.
Her commercial debut came in 2010 with campaigns for UGG Australia and Gap. In 2011, she booked a DKNY spring campaign and appeared in Vogue Italia, two moves that signaled she was not just another fresh face. Style magazine named her one of the top new models that same year.
Her Victoria’s Secret debut in 2012 changed everything. She was one of only eleven new models chosen for that show, and she made an immediate impression. By 2015, she had earned the Angel title, a distinction held by a tiny group of models at any given time and one that comes with significantly higher fees and global visibility.
The Victoria’s Secret Angel Effect
Being a Victoria’s Secret Angel is not just a title. It is a paid contract that typically includes appearance fees, exclusivity clauses, and access to the brand’s global marketing machine. During Tookes’ peak Angel years, that contract alone contributed a substantial portion of her annual income. According to public records, she earned approximately $4 million in 2016 from advertising deals with Lancôme, Calvin Klein, and her modeling fees combined.
Runway Work With the World’s Top Designers
Tookes has walked for an extraordinary roster of houses. Her runway credits include Versace, Prada, Louis Vuitton, Burberry, Dolce & Gabbana, Balmain, Tom Ford, Calvin Klein, Ralph Lauren, Chanel, Marc Jacobs, and Yves Saint Laurent, among others. Each of these shows comes with payment, but more importantly, they raise a model’s perceived value and open doors to campaign work, which pays far more.
Magazine covers have also been central to her career. She has appeared in Vogue, Harper’s Bazaar, W, Elle, and Numero, all titles that carry weight when negotiating endorsement fees.
Where Jasmine Tookes’ Money Comes From Today
Modeling fees remain her primary income source, but Tookes has deliberately built multiple revenue streams. Here is a breakdown of the main pillars of her financial portfolio.
| Income Source | Description |
|---|---|
| Modeling contracts | Runway shows, editorial, commercial campaigns |
| Brand endorsements | Jimmy Choo, Lancôme, Burberry, Kate Spade |
| JOJA fitness line | Co-founded with model Josephine Skriver |
| Brunel beauty brand | Her own entrepreneurial venture |
| Real estate | Brentwood, CA home purchased for $3M in 2018 |
| Social media | Sponsored content across Instagram and other platforms |
Brand Endorsements and Campaign Work
Tookes has served as a face for some of the most recognizable names in luxury. Her partnerships with Lancôme, Jimmy Choo, and Burberry place her in a fee bracket that most models never reach. Campaign work for global luxury brands typically pays far more than runway appearances, and Tookes has secured both simultaneously throughout her career.
Her social media following of approximately 9 million across Instagram, YouTube, and TikTok makes her attractive to brands beyond fashion. Estimated annual social media earnings alone range between $600,000 and $834,000, according to audience analytics platforms.
Entrepreneurial Ventures
Tookes co-founded JOJA, a fitness-inspired clothing line, with fellow Victoria’s Secret model Josephine Skriver. The brand targets active women and reflects Tookes’ genuine commitment to fitness: she maintains a strict regimen of Pilates and weight training. She has said, “I really like to build muscle, build my butt size a little bit and just really form nice curves and shape.”
She has also launched Brunel, a beauty line that expands her entrepreneurial footprint further. These ventures are not just resume additions. They generate independent revenue streams that continue producing income regardless of how many runway shows she books in a given season.
Real Estate Holdings
In July 2018, Tookes paid $3 million for a home in the Brentwood neighborhood of Los Angeles. She later listed the property for sale at $4.395 million in July 2022 and relisted it at $4.2 million in July 2024. Even at a conservative estimate, the property has appreciated meaningfully and represents a smart long-term asset.
Jasmine Tookes Net Worth Compared to Other Top Models
How does $10 million stack up in the modeling world? The industry has a wide wealth gap. A handful of models at the very top, including Gisele Bündchen (estimated $400M+) and Kendall Jenner (estimated $200M+), have crossed into a different wealth category through business empires and media deals. But among working supermodels who built careers primarily through fashion, Tookes holds a strong position.
Where She Fits Among Her Peers
Models in the $8 to $15 million range typically include those who earned significant Victoria’s Secret Angel contracts and secured multiple luxury brand deals without building the kind of consumer product empire that pushes someone into the $50M+ range. Tookes sits comfortably in that tier, and her entrepreneurial activity suggests upward movement.
Her Forbes-cited earnings of $4 million in a single year demonstrate peak earning capacity. Sustained earnings at even half that rate, combined with appreciating assets and brand ventures, make the $10 million figure credible and likely conservative.
Personal Life and Its Financial Connection
Her Husband Juan David Borrero
In 2021, Tookes married Juan David Borrero, a Stanford University graduate who was the 23rd employee at Snapchat and currently serves as Director of International Markets at Snap Inc. His professional profile is significant. A tech executive with equity in a major social media company brings a different kind of financial stability to the household. Their combined portfolio includes professional model earnings, brand equity, tech compensation, and real estate.
They welcomed daughter Mia Victoria in February 2023. In October 2025, Tookes opened the Victoria’s Secret Fashion Show while pregnant, and their son Mateo Ira Borrero was born on October 28, 2025. She managed a high-profile professional moment and a personal milestone simultaneously, which underscores both her work ethic and the strength of her brand.
What Comes Next for Jasmine Tookes
At 34, Tookes is at an interesting career inflection point. Runway work typically slows for models in their mid-thirties, not because of lost relevance but because of changed priorities and market dynamics. The models who sustain and grow wealth past this stage are the ones who have built brands, not just careers.
Tookes has already taken the right steps. She has two active product ventures in Brunel and JOJA, a large and engaged social audience, a husband with independent financial standing, and real estate assets. Her brand is associated with health, athleticism, and authenticity, qualities that have lasting commercial appeal.
The $10 million figure she holds today reflects where she has been. Her business activity and public profile suggest that number will continue to grow.
Frequently Asked Questions
What is Jasmine Tookes net worth in 2025?
Jasmine Tookes net worth is estimated at $10 million as of 2025, built through modeling contracts, brand endorsements, entrepreneurial ventures, and real estate investments over a 15-year career.
How did Jasmine Tookes become famous?
She debuted in the Victoria’s Secret Fashion Show in 2012 and became a Victoria’s Secret Angel in 2015. Her campaigns with Lancôme, Jimmy Choo, and top fashion houses made her a globally recognized model.
What businesses does Jasmine Tookes own?
She co-founded JOJA, a fitness fashion line with model Josephine Skriver, and launched Brunel, her own beauty brand. Both contribute independent income alongside her modeling work.
Who is Jasmine Tookes married to?
She married Juan David Borrero, a Stanford graduate and Snapchat executive, in September 2021. They have two children: daughter Mia Victoria (born 2023) and son Mateo Ira (born October 2025).
How much did Jasmine Tookes earn in a single year?
According to Forbes, Tookes earned approximately $4 million in 2016 from her advertising deals with Lancôme and Calvin Klein combined with modeling fees, placing her among the highest-paid models that year.
The Real Measure of Her Success
Jasmine Tookes net worth of $10 million reflects a career built on consistency, smart partnerships, and knowing when to extend beyond the runway. She entered the industry as a teenager and navigated it through cultural shifts, the rise of social media, the decline and revival of Victoria’s Secret, and now the demands of parenthood without losing relevance or momentum.
What the number does not capture is timing. She built brand ventures before the modeling income peaked, not after. She diversified early, married well, invested in real estate, and kept her public image disciplined and authentic. Those choices compound over time. For anyone curious about how a supermodel actually builds lasting wealth, Jasmine Tookes is a clear case study.
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