Roxy Sowlaty has an estimated net worth of $600,000 as of 2024. The interior designer and former reality TV star built her wealth through her design firm, television appearances on Rich Kids of Beverly Hills, and various business ventures including her home goods line.
From Privilege to Independence
Roxy Sowlaty grew up in Beverly Hills as the daughter of a wealthy Persian family that owns a printing business. Her father, Sam Sowlaty, runs Acuprint, a Los Angeles-based printing company. But the story that captivated viewers wasn’t about inherited wealth. It was about a young woman stepping out of her comfort zone to build something herself.
When cameras started rolling for Rich Kids of Beverly Hills in 2014, Roxy faced a turning point. Her parents planned to cut off her monthly allowance. She joked to E! News about going through all her American Express bills and having a heart attack together. This reality check pushed her into the business world.
This article explores: Roxy’s journey from reality TV personality to successful interior designer, her educational background and business ventures, her marriage to Nicolas Bijan, and how she accumulated her wealth through hard work and determination.
Educational Foundation
Roxy didn’t just wake up one day and decide to become a designer. She put in the work.
Business School Background
She earned her undergraduate degree from USC’s Marshall School of Business, where she learned valuable skills in business management. This foundation proved critical. Many creative professionals struggle with the business side of their work. Roxy had the tools to run a company from day one.
Design Training
After USC, she enrolled at Parsons New School of Design to obtain her Master’s degree in Interior Design. During her time in New York, she worked on residential projects in Manhattan and even a home in Aspen. These freelance jobs confirmed her passion and gave her real-world experience.
Career Beginnings
Roxy started young. Really young.
At age 16, she started a clothing line with her sister Tara called RoxTar. This early venture taught her about product development, marketing, and customer service. The fashion line didn’t make her rich, but it gave her something money can’t buy: experience.
Her path shows a clear pattern. She didn’t wait for opportunities. She created them.
Reality TV Breakthrough
Rich Kids of Beverly Hills launched on E! in 2014. The show followed wealthy young adults navigating life in California. Roxy appeared in all four seasons before the show ended in 2016.
The exposure changed everything. Her appearances on the reality show brought her into the limelight, introducing her to a broad audience. She gained thousands of followers on social media. More importantly, she gained credibility.
People wanted to see how she lived. They wanted her design advice. The show became a marketing platform for her business.
Building the Business
Roxy Sowlaty Interiors
She opened her own LA firm, Roxy Sowlaty Interiors, which specializes in high-end residential projects. Her client base includes wealthy individuals looking for modern elegance mixed with timeless luxury.
Her design philosophy centers on what she calls “luxe-glam” aesthetics. Think brass accents, marble surfaces, velvet furniture, and crystal details. She told Miami Shoot that Carrara marble makes anything look instantly sexy and beautiful.
Home Goods Line
Roxy expanded beyond design services. Her growing product line of luxe home goods, DecorMe, includes French Louis XVI-style chairs, richly-scented candles, accent pillows, and genuine crystal bookends.
This move made business sense. Product sales provide passive income. One design consultation pays once. A candle line can generate revenue indefinitely.
Digital Presence
She launched an online interior design website offering do-it-yourself services. This allows her to reach clients who can’t afford full design services. It also positions her as an expert willing to share knowledge.
Roxy Sowlaty Net Worth Breakdown
| Income Source | Estimated Contribution |
|---|---|
| Interior Design Services | 50-60% |
| Reality TV Earnings | 20-25% |
| Product Line Sales | 10-15% |
| Social Media & Partnerships | 5-10% |
Roxy Sowlaty’s net worth is estimated at $600,000 as of 2024. This figure may seem modest compared to some reality stars, but it represents earnings she built herself.
The interior design business remains her primary income source. High-end residential projects in Beverly Hills and Los Angeles command premium fees. A single project can generate $50,000 to $150,000 in revenue.
Her product line provides steady supplemental income. While exact sales figures aren’t public, home goods have strong profit margins when done correctly.
Marriage to Nicolas Bijan
Personal life affects professional life, especially in the luxury market.
In October 2020, Roxy married Nicolas Bijan, who runs the luxury menswear brand Bijan. The couple began dating in 2015. Nicolas proposed in Paris in 2018 with an 8-carat diamond ring on the famous Love Lock bridge.
Nicolas owns House of Bijan on Rodeo Drive. His clients include presidents, CEOs, and billionaires. This connection strengthened Roxy’s position in luxury circles.
They have since welcomed a daughter, further enriching their family life. Roxy now balances motherhood with running her business.
Design Philosophy and Style
What makes Roxy’s work distinctive?
She recommends shopping at multiple stores rather than buying everything from one location. She told clients that mixing pieces from West Elm, Target, Pier One, and Urban Outfitters creates unique spaces. You don’t want things to look cookie cutter.
Her design tips include:
- Use area rugs as the foundation for room design
- Choose bigger furniture even in small spaces
- Invest in statement pieces like Carrara marble
- Add brass accents sparingly for impact
- Layer textures with velvet and lucite
Challenges and Growth
The transition from supported socialite to self-sufficient businesswoman wasn’t easy.
Roxy struggled initially with reeling in extravagant spending habits after losing her allowance. The show documented this struggle. Viewers watched her learn to budget, negotiate with clients, and handle business pressure.
These challenges made her relatable. People root for someone working to improve themselves.
Social Media Influence
Roxy maintains strong social media presence. Her Instagram account shows design projects, family moments, and lifestyle content. She has over 400,000 followers who engage with her posts.
Social media serves multiple purposes:
- Marketing her design services
- Selling products from her home goods line
- Building her personal brand
- Connecting with potential clients
This digital presence translates directly into income. Sponsored posts, brand partnerships, and product sales all flow through her social platforms.
Comparison to Other Rich Kids Cast
How does Roxy’s net worth compare to her former costars?
Dorothy Wang, whose father is a billionaire real estate mogul, had significantly more family wealth. Morgan Stewart built a successful media career. Brendan Fitzpatrick worked as a real estate agent.
Roxy carved her own path. She didn’t rely entirely on family money or chase fame. She built a legitimate business with sustainable income.
Business Acumen
What separates successful reality stars from forgotten ones?
Roxy’s business degree wasn’t decoration. She applied real business principles:
Clear positioning: She focused on high-end residential design, not everything for everyone.
Multiple revenue streams: Design services, product sales, and digital content provide income diversity.
Strategic partnerships: Her marriage connected her to another luxury brand, expanding her network.
Consistent branding: Her “luxe-glam” aesthetic remains identifiable across all platforms.
Current Projects and Future
Roxy continues striving to work harder, create more products, and take on more projects. Her business appears to be growing steadily.
She balances several roles now: mother, wife, designer, and business owner. This balancing act defines modern entrepreneurship.
Her Instagram account for Roxy Sowlaty Interiors has over 21,000 followers. She posts regularly, showcasing new projects and design inspiration.
Lessons from Roxy’s Journey
What can aspiring entrepreneurs learn?
Education matters: Both business and creative training prepared her for success.
Start early: Her teenage clothing line taught valuable lessons.
Use opportunities: Reality TV gave her visibility she used strategically.
Build real skills: Fame fades. Design ability lasts.
Diversify income: Multiple revenue streams create stability.
Stay authentic: Her style remains consistent and recognizable.
Frequently Asked Questions
How much is Roxy Sowlaty worth?
Roxy Sowlaty has an estimated net worth of $600,000 as of 2024.
How did Roxy Sowlaty make her money?
She earned wealth through her interior design firm, reality TV appearances, and home goods product line.
Is Roxy Sowlaty still married?
Yes, she married Nicolas Bijan in October 2020 and they have a daughter together.
What does Roxy Sowlaty do now?
She runs Roxy Sowlaty Interiors, designs home goods products, and shares content through her website and social media.
Where did Roxy Sowlaty go to school?
She earned her business degree from USC’s Marshall School of Business and her Master’s in Interior Design from Parsons.
The Reality Behind Reality TV Wealth
Roxy Sowlaty’s story offers perspective on reality TV wealth. She didn’t become a multimillionaire overnight. She built a respectable six-figure net worth through consistent work.
Her journey proves that reality TV can launch a business, but sustaining it requires actual skills. The cameras eventually stop rolling. What remains is what you built.
For someone who started with every advantage, Roxy chose the harder path. She could have coasted on family money. Instead, she earned her own success. That’s worth more than the number in her bank account.
For more insights into how modern icons navigate fame and fortune, visit EarlyMagazine UK—where boundary-breaking careers and financial wisdom come together.
