Erin Wasson net worth stands at approximately $30 million as of 2024. She earned this wealth through high-profile modeling contracts with brands like Maybelline, Chanel, and Gucci, plus her Low Luv jewelry line sold in over 200 stores globally, acting roles, and fashion design collaborations.
Erin Wasson has built a net worth of $30 million through decades of work in fashion, film, and business. The Texas-born model turned her runway success into multiple income streams that extend far beyond traditional modeling contracts.
Born January 20, 1982, in Irving, Texas, Wasson transformed from a teenage basketball player into one of fashion’s most recognizable faces. Her financial success reflects smart business decisions and an ability to build brands that resonate with consumers worldwide.
How Erin Wasson Built Her Fortune
Early Career Success
Wasson’s career began after winning the Kim Dawson Model Search in Texas. This single victory opened doors to representation by IMG Models, one of the industry’s top agencies. She started modeling at age 15 as a 5-foot-10-inch basketball player from Irving.
In 2001, Vogue devoted 12 pages to Wasson, and a year later she signed a contract with Maybelline that lasted 13 years. These early milestones set the foundation for her financial growth.
Major Modeling Contracts
Since 2002, Wasson has been the international face of Maybelline, Clinique, and Max Factor, appearing in print ads and television commercials. These cosmetics contracts provided steady, substantial income over many years.
Her runway work included shows for:
- Chanel
- Gucci
- Balenciaga
- Louis Vuitton
- Alexander McQueen
- Victoria’s Secret
She appeared in advertising campaigns for Gucci, Chanel, Dolce & Gabbana, Tiffany & Co., Rolex, J.Crew, Levi’s, H&M, and Michael Kors. Each campaign added significant earnings to her growing portfolio.
Business Ventures That Increased Her Wealth
Low Luv Jewelry Line
Wasson’s jewelry line Low Luv became a commercial success with global distribution in over 200 stores. The Low Luv costume jewelry collection launched in 2009 in collaboration with Pascal Mouawad.
The line featured edgy, chain-inspired pieces that reflected Wasson’s personal style. She initially started the jewelry line as a high-end collection sold exclusively to Maxfields before expanding into costume jewelry pieces.
Fashion Design Collaborations
In 2008, she worked as a fashion designer for a three-season apparel collaboration with clothing company RVCA. This beach-inspired women’s wear line combined her love of surfing with fashion.
In fall 2011, she designed a capsule collection for French brand Zadig & Voltaire. In 2018, she designed a four-piece collection for boot brand Lucchese, which ranged in price from $1,595 to $3,995.
Other Income Sources
Wasson partnered with Mouawad to brand a collection of chain-inspired jewelry, LowLuv, sold in boutiques in the U.S., Canada, Europe, and Japan. She is also an investor in 100 Lafayette, a hip New York City dance club.
Acting Career and Entertainment Work
Film and Television
Wasson appeared as vampire Vadoma in the 2012 horror film Abraham Lincoln: Vampire Hunter. In 2012 she starred in the music video for Madness by English rock band Muse.
In fall 2008, she appeared opposite Justin Timberlake in a multimedia campaign for his clothing line William Rast, which included short films directed by Jonas Akerlund where Wasson played Timberlake’s love interest, Birdie.
Editorial and Campaign Work
She appeared in the 2011 Pirelli Calendar, photographed by Karl Lagerfeld. She has appeared on covers of numerous fashion magazines including French, Russian, Spanish, and Australian Vogue, French Elle, Flair, Numero, Allure, and Esquire.
She has worked with photographers such as Steven Meisel, Nan Goldin, Mario Testino, Peter Lindbergh, Patrick Demarchelier, and Ellen Von Unwerth.
Comparing Erin Wasson Net Worth
Wasson’s $29 million net worth places her among top-earning models, comparable to:
- Gigi Hadid: $28 million
- Karlie Kloss: $20 million
- Kate Upton: $20 million
Her wealth demonstrates the value of combining modeling with business ventures. While some models earn exclusively from runway and campaign work, Wasson built multiple revenue streams.
Personal Life and Investments
In July 2018, Wasson married restaurateur Bart Tassy in Austin, Texas. Wasson has an impressive art collection, including artists Eric Swenson, Mark Flood, Iván Navarro, and David Quadrini.
Her art collection represents another form of investment and wealth preservation. High-end art often appreciates over time, adding to her overall net worth.
Key Factors Behind Her Financial Success
Longevity: Wasson has worked in the industry for 21 years since starting in 1997. Her ability to maintain relevance over two decades sets her apart.
Diversification: Rather than relying solely on modeling income, she created products, invested in businesses, and pursued acting opportunities.
Brand Building: Her personal style became influential enough that others wanted to buy products she designed.
Strategic Partnerships: Working with established brands like Maybelline and Zadig & Voltaire provided both income and credibility.
Frequently Asked Questions
How much is Erin Wasson worth?
Erin Wasson net worth is approximately $30 million, earned through modeling contracts, jewelry design, fashion collaborations, and acting roles.
What is Erin Wasson’s jewelry line?
Low Luv is her jewelry collection launched in 2009. It sold in over 200 stores worldwide and featured edgy, chain-inspired pieces.
Is Erin Wasson still modeling?
While she maintains her modeling career, she now focuses more on design work and business ventures than active runway modeling.
Who is Erin Wasson married to?
She married French restaurateur Bart Tassy in July 2018 in Austin, Texas.
What brands has Erin Wasson worked with?
She has worked with Maybelline, Clinique, Max Factor, Chanel, Gucci, Victoria’s Secret, Tiffany & Co., and Rolex, among many others.
Erin Wasson’s $30 million net worth shows what happens when talent meets business savvy. She didn’t just walk runways and pose for cameras. She built brands, invested strategically, and created products people wanted to buy.
Her career proves that models can build lasting wealth beyond their peak runway years. By starting Low Luv, designing for established brands, and maintaining long-term contracts with major cosmetics companies, she created financial security that extends well into the future.
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