Candice Crawford net worth of $10 million as of 2025. The former Miss Missouri USA and journalist built her wealth through television broadcasting, beauty pageants, and her successful essential oil business Hawk + Sloane, which she co-founded in 2016.
When you hear the name Candice Crawford, you might immediately think of her famous husband, former NFL quarterback Tony Romo. But this Texas beauty has built an impressive career and financial portfolio entirely her own. From winning beauty pageants to reporting sports news and launching a successful business, Candice has proven she’s far more than just a football wife.
Who Is Candice Crawford?
Candice Crawford was born on December 16, 1986, in Lubbock, Texas. She grew up in Dallas with her parents Chris Crawford, a dermatologist, and Dana Crawford, a teacher. Her older brother is Chace Crawford, the actor known for playing Nate Archibald in “Gossip Girl” and The Deep in “The Boys.”
Candice graduated from Trinity Christian Academy in 2005 before heading to the University of Missouri. She studied broadcast journalism and worked as a sports reporter and anchor for KOMU-TV while still in college. This early start in journalism laid the groundwork for her future career.
How Much Is Candice Crawford Worth?
Candice Crawford has a net worth of $10 million as of 2025. This figure represents her individual wealth, separate from her husband’s estimated $80 million fortune.
Her money comes from multiple sources. She earned a solid income during her years as a television reporter and anchor. Her beauty pageant titles brought prize money and opportunities. More recently, her business venture has added significantly to her wealth.
The $10 million figure might seem modest compared to some celebrity spouses. But it reflects genuine career accomplishments and smart business decisions she made independently.
Beauty Pageant Success: The Starting Point
Candice’s path to financial success began in the beauty pageant world. She competed in the Miss Texas Teen USA pageants in 2003 and 2005, placing as third runner-up both times.
Her big breakthrough came in 2008. She was crowned Miss Missouri USA in 2008 after finishing as first runner-up the previous year. This title earned her a spot in the Miss USA pageant, where she finished in the top 10.
Beauty pageant titles don’t pay massive salaries. However, they opened doors to television opportunities and endorsement deals that would prove financially valuable later.
Television Career and Journalism Work
After graduating from Missouri in 2009, Candice launched her professional journalism career in Dallas. She worked for KDAF, the CW33 in Dallas as a reporter and anchor. Her work covered high school sports, local events, and lifestyle segments.
Candice hosted several shows during her television career:
- “Up All Night” — a Dallas nightlife guide show
- “The RC Project” — a lifestyle segment she co-hosted
- “Special Edition” — the Dallas Cowboys’ weekend sports show
She also covered major events like the Super Bowl and Academy Awards. Her journalism career lasted roughly from 2009 to 2011, when she left television to prepare for her wedding.
While exact salary figures from her television work aren’t public, local television reporters in major markets like Dallas typically earn between $50,000 and $100,000 annually. Over several years, this provided a solid financial foundation.
Meeting Tony Romo: A Career Crossroads
Candice met Tony Romo in 2009 while she was interning with the Dallas Cowboys during college. Tony Romo has a net worth of $80 million, which he built through his NFL career and current broadcasting role with CBS.
The couple started dating shortly after Romo ended his relationship with Jessica Simpson. Tony proposed on Candice’s 24th birthday, December 16, 2010, with an 8-carat yellow diamond engagement ring.
They married on May 28, 2011, in a Dallas ceremony attended by Cowboys legends Troy Aikman, Roger Staubach, and owner Jerry Jones. The couple now has three sons: Hawkins (born 2012), Rivers (born 2014), and Jones (born 2017).
Hawk + Sloane: Building a Business Empire
Perhaps Candice’s smartest financial move came in 2016. She launched Hawk + Sloane with her childhood friend Hollie Siglin. The company creates essential oil sprays designed specifically for parents and children.
The business name comes from the women’s first sons — Hawkins and Sloane — who had the same due date. This personal connection gives the brand an authentic story that resonates with customers.
Hawk + Sloane offers products that help with:
- Better sleep for children
- Soothing anxious or upset kids
- Eliminating odors naturally
- Creating calm environments
The essential oil market has grown significantly in recent years. The global market reached billions in value, making it a smart business sector to enter. While the company doesn’t publish revenue figures, successful essential oil businesses in this niche can generate substantial income.
This business venture likely contributes a significant portion to Candice’s current net worth. Unlike her television salary, which ended when she left broadcasting, her business creates ongoing passive income.
Real Estate Investments
Candice Crawford and Tony Romo own a home in Westlake, Texas. The property features six bedrooms, nine bathrooms, and spans 12,000 square feet. It sits on 2.5 acres and includes a pool, basketball court, and game room.
Romo owns a custom-designed, 30,000-square-foot estate located in the Glen Abbey neighborhood of Dallas as well. While these properties are likely held jointly, they represent smart real estate investments that appreciate over time.
Tony previously owned a more modest home in Irving, Texas, which he purchased for $699,000 and sold for $1.05 million in 2016. This demonstrates the couple’s understanding of real estate as a wealth-building tool.
Comparing Net Worth: Tony vs. Candice
The financial disparity between Candice and Tony is significant but understandable. Tony earned $130 million in NFL salary during his 14-season career with the Dallas Cowboys. He then signed a $180 million broadcasting deal with CBS in 2020, earning $17 million annually.
Candice’s $10 million represents impressive individual achievement, especially considering:
- She left her television career at age 24
- She spent years focused on raising three young children
- She built a business while managing family responsibilities
Many celebrity spouses don’t develop independent income streams at all. Candice’s entrepreneurial spirit and business acumen set her apart.
Social Media Presence and Influence
Candice maintains an active Instagram account under username @candiceromo, having a following of 40.8K as of early 2025. While not massive by influencer standards, this following provides opportunities for brand partnerships and promoting her business.
Social media influencers with 40,000+ followers can earn anywhere from $500 to $5,000 per sponsored post, depending on engagement rates and niche. While Candice doesn’t appear to focus heavily on paid partnerships, her platform helps market Hawk + Sloane products to potential customers.
Income Sources Breakdown
Candice Crawford’s net worth comes from several revenue streams:
Television Journalism (2009-2011)
- Reporter and anchor salaries
- Special appearances and coverage work
- Estimated total earnings: $200,000-$400,000
Beauty Pageant Winnings
- Miss Missouri USA title and prizes
- Appearance fees and endorsements
- Estimated total: $50,000-$100,000
Hawk + Sloane Business
- Ongoing product sales
- Business valuation and equity
- Estimated contribution: $2-5 million
Brand Partnerships and Endorsements
- Social media collaborations
- Public appearances
- Estimated: $100,000-$500,000
Real Estate Appreciation
- Joint property holdings with Tony
- Potential rental income
- Long-term wealth building
Family Background and Support System
Growing up in a professional family provided Candice with important advantages. Her father’s medical practice and her mother’s teaching career meant she experienced financial stability and understood professional work ethic.
Her brother Chace Crawford’s success in Hollywood also demonstrates the family’s drive and talent. The Crawford siblings both achieved success in entertainment-adjacent fields, suggesting strong family support and encouragement.
Lessons From Candice Crawford’s Financial Success
Several principles emerge from Candice’s wealth-building journey:
Start Early She worked as a journalist while still in college, gaining experience and connections before graduation.
Build Multiple Income Streams She didn’t rely solely on one career. Television, pageants, business, and investments all contributed.
Choose the Right Partner While love matters most, financial compatibility and shared values around money help build wealth together.
Take Calculated Risks Leaving television to focus on family seemed risky, but she later launched a business that created new income.
Stay Authentic Hawk + Sloane succeeds partly because it reflects her genuine experiences as a mother, not just a business opportunity.
Current Life and Future Prospects
Today, Candice focuses primarily on raising her three sons while continuing to grow Hawk + Sloane. She maintains a relatively private life compared to other celebrity spouses.
The essential oil and natural products market continues growing. If Hawk + Sloane expands its product line or increases distribution, Candice’s net worth could grow significantly. The company has potential for acquisition by larger beauty or wellness brands, which could result in a substantial payout.
At 38 years old in 2025, Candice has decades ahead to continue building wealth. Whether she returns to television, expands her business, or pursues new ventures, her track record suggests continued financial success.
Frequently Asked Questions
What is Candice Crawford’s current net worth?
Candice Crawford has a net worth of $10 million as of 2025, earned through journalism, business ventures, and investments.
How did Candice Crawford make her money?
She earned income from television journalism, beauty pageants, her essential oil company Hawk + Sloane, and real estate investments.
Is Candice Crawford richer than Tony Romo?
No, Tony Romo’s net worth is approximately $80 million, significantly higher than Candice’s $10 million individual fortune.
What does Candice Crawford do now?
She co-owns and operates Hawk + Sloane, an essential oil spray company, while raising three sons with Tony Romo.
Did Candice Crawford inherit money?
There’s no public information suggesting significant inheritance. Her wealth comes primarily from her own career and business efforts.
Conclusion
Candice Crawford’s $10 million net worth tells a story of smart career choices and entrepreneurial spirit. She didn’t simply marry wealth and retire. Instead, she built her own professional identity and income sources.
From beauty pageants in Texas to television studios in Dallas, and ultimately to boardrooms as a business owner, Candice created multiple paths to financial success. Her journey shows that celebrity spouses can maintain independent careers and build substantial wealth through talent, hard work, and smart business decisions.
What impresses you most about Candice Crawford’s financial journey? The fact that she built a business while raising three young children demonstrates remarkable drive and business acumen that deserves recognition beyond her famous last name.
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