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Maya Jama is everywhere this week. On Thursday night she returns to BBC One as a Traitor in Celebrity Traitors series 2 — still undetected, in front of almost nine million viewers. She is the face of Love Island, a Rimmel London ambassador and the founder of her own skincare brand.
So how much has Britain’s most in-demand presenter made? Published estimates cluster around £2 million — but look at her reported pay packets, and that figure feels like it belongs to an earlier chapter.
Quick Facts
| Detail | Information |
|---|---|
| Full name | Maya Indea Jama |
| Born | 14 August 1994, Bristol |
| Age | 32 |
| Occupation | Television and radio presenter, entrepreneur |
| Best known for | Hosting Love Island (2023–present), Glow Up, Celebrity Traitors series 2 |
| Estimated net worth | Around £2 million; published estimates range from £1.5 million to £3 million |
| Businesses | MIJ Masks skincare, MIJ & Co; co-owner of drinks brand Sproud |
What Is Maya Jama’s Net Worth in 2026?
The short answer is around £2 million. That is the figure used by The Sun in its Celebrity Traitors rich list, while Hello and Rayo put her between £1.5 million and £2 million, and some wealth sites go as high as £3 million. All are estimates; none has been confirmed by her.
The interesting question is whether even the top of that range keeps up with her earnings. Net worth listings, built from public filings and reported deals, lag an accelerating career. Jama’s biggest paydays — the Love Island years — are also her most recent, so the £2 million consensus may describe where she was, not where she is.
The Love Island Effect: A Reported £800,000 Per Series
Jama took over as host of Love Island in January 2023 and has fronted every series since, including Love Island: All Stars. Her salary is widely reported at around £800,000 per series — reported for several series now, though ITV has never confirmed it.
The maths is striking. With a summer series and an All Stars run in the same year, some reports put her ITV earnings close to £2 million a year from presenting alone. When one job reportedly pays you your entire listed net worth every year, the listings — not the earner — are behind the times.
A Traitor in the Castle
Jama is one of the three Traitors in Celebrity Traitors series 2, alongside James Acaster and King Kenny, and goes into episode 7 — BBC One, Thursday 22 October at 8pm — still in the game and still unsuspected. The series opened to 8.9 million viewers, reach no advertising campaign can buy.
She shares the castle with some seriously wealthy players — our Celebrity Traitors cast net worth ranking shows where she sits in its rich list. And there is a neat symmetry at the round table: host Claudia Winkleman, whose net worth was built on the same mix of presenting, charm and brand power Jama is now perfecting.
Brand Deals: Rimmel, Beauty Works and Beyond
Presenting made her famous; brands made her rich. Jama is a Rimmel London ambassador, and her partnership with hair brand Beauty Works was reported to be a six-figure deal. Earlier she worked with Adidas, GAP, PrettyLittleThing, JD Sports and Maybelline.
It is the classic modern celebrity portfolio: television provides the audience, and brands pay to reach it. Fellow Forbes 30 Under 30 star Dua Lipa, whose net worth shows how far ambassador deals can take a British star — Jama is doing the presenter version, with Netflix’s The Gentlemen acting work on top.
Her Own Businesses: MIJ Masks, Sproud and Forbes Recognition
Jama has not relied only on other people’s brands. In 2020 she founded skincare label MIJ Masks, whose debut range sold out in its first week; the business has been reported to be worth more than £300,000. Her company is MIJ & Co Entertainment (also styled MIJ Productions), and she co-owns Sproud, the plant-based drinks brand.
In April 2024 she was named to the Forbes 30 Under 30 list, after reportedly reaching millionaire status at 24 — years before Love Island. Salary, endorsements and equity, then, rather than a single pay cheque.
From Bristol to the MOBOs: The Rise
None of it was overnight. Born in Bristol on 14 August 1994, Jama moved to London at 16. She started on JumpOff.TV as a teenager, hosted Maya’s FIFA World Cup Cities in 2014, co-presented 4Music’s Trending Live! from 2015 to 2017 and, in 2017 at 23, became the youngest person ever to host the MOBO Awards.
BBC Radio 1 weekends followed (2018–2020), then Glow Up, and finally the biggest presenting job on British television. Each step widened her audience — and raised her fee.
Away from the cameras, she has been in a relationship with Manchester City and Portugal defender Rúben Dias since 2025, and reportedly lives with him in a £4 million home in Alderley Edge, Cheshire, while keeping a London base.
FAQ
What is Maya Jama’s net worth in 2026?
Estimates cluster around £2 million: The Sun’s Celebrity Traitors rich list puts her at £2 million, other outlets estimate £1.5 million to £2 million, and some sites say up to £3 million. None is confirmed, and her recent earnings suggest the estimates may lag behind reality.
How much does Maya Jama earn from Love Island?
Her salary is widely reported at around £800,000 per series; with the summer series and All Stars, some reports put her ITV earnings close to £2 million a year. ITV has not confirmed this.
What businesses does Maya Jama own?
She founded skincare brand MIJ Masks (2020), runs MIJ & Co Entertainment, and co-owns plant-based drinks brand Sproud. She was named on the Forbes 30 Under 30 list in April 2024.
Is Maya Jama a Traitor on Celebrity Traitors?
Yes — spoiler warning for anyone catching up. Jama is one of series 2’s three Traitors, alongside James Acaster and King Kenny, and is still in the game going into episode 7 (Thursday 22 October 2026).
Final Thoughts
Maya Jama’s fortune is a presenter-era success story: no album sales, no film salaries, just steadily bigger stages converted into salary, endorsements and her own businesses. The £2 million estimate will likely need revising upwards before long — when your reported annual earnings rival your supposed total wealth, the listings, not the earner, are behind the times.
Sources and notes: Net worth estimates from The Sun’s Celebrity Traitors rich list (£2 million) and Hello/Rayo (£1.5–2 million); some sites estimate up to £3 million. The £800,000-per-series Love Island salary and the six-figure Beauty Works deal are widely reported, not confirmed by ITV or Jama. Business and career details from public reporting, October 2026. All net worth figures are estimates that vary by source. The in-body graphic on this page is an original illustration created for this article.
