In March 2020, Kim and Kourtney Kardashian’s argument about work turned into a physical fight on “Keeping Up with the Kardashians” — so heated that production shut down for a week. At the centre of it was a question that had simmered in the family for years: did Kourtney Kardashian actually want to work?
Kim was building SKIMS. Kylie had turned cosmetics into a nine-figure payday. Khloé was growing Good American. Kourtney, meanwhile, seemed happier spending time with her children than filming. Her 2019 launch, Poosh, a lifestyle and wellness site named after her daughter Penelope, looked modest next to her sisters’ empires.
Then, in September 2022, Kourtney quietly launched Lemme — a line of gummy vitamins with playful names like “Lemme Chill” and “Lemme Focus” — alongside entrepreneurs Simon Huck and Nir Liberboim. Four years later, it may be the biggest business story of her career.
From Three Gummies to a $200 Million Projection
Lemme generated more than $30 million in revenue in its first 16 months. Then its TikTok Shop business exploded: according to Forbes contributor Karin Eldor’s May 2026 reporting, Lemme recorded $13 million in TikTok Shop sales in November 2025 alone.
The same report cited people familiar with Lemme’s performance who said the company was on track to exceed $200 million in sales during 2026. That is a projection, not a published, audited year-end figure — but it is a remarkable trajectory for a brand that launched with just three gummy products.
The model behind it is deliberate. Rather than relying only on Kourtney’s own posts, Lemme built a network of independent creators who sell through TikTok and earn commissions — each creator effectively another storefront. Its products now sit at Target, Walmart and Ulta Beauty, and the range has expanded into sleep, digestion, beauty and women’s intimate health, with Lemme Purr emerging as a breakout seller. Forbes cited retail data identifying Purr as the top-selling vaginal probiotic gummy at both Target and Walmart.
A September 2026 analysis by Boston Consulting Group, which interviewed co-founder Nir Liberboim, described a company that protected its premium positioning instead of rushing into every retailer — it even spent $100,000 on a custom gummy mold before launch — and achieved its sales with consumer brand awareness still below 10%.
What Is Lemme Actually Worth?
For perspective, consider Grüns, the greens supplement company launched in 2023. In April 2026, Unilever agreed to acquire it in a deal Forbes valued at an estimated $1.2 billion — roughly four times annualised revenue. Grüns and Lemme operate in the same broad category, both sell gummies, and both used online demand to win major retail placement.
Celebrity Net Worth applies a more conservative multiple to Lemme: 2.5 times projected annual sales, giving an estimated company value of $500 million (a 2–4x range would imply $400–800 million). That is an estimate of the operating business, not cash in the bank — manufacturing, retailer margins, creator commissions and advertising all eat into revenue, and Lemme’s profits, debts and marketing costs have not been disclosed.
How Much of Lemme Does Kourtney Own?
This is the biggest unanswered question. Kourtney is a genuine co-founder, not a hired endorser — but she is one of three named co-founders, and investment databases identify backers including Coefficient Capital, Wittington Ventures and Unilever Ventures. Lemme has not published an ownership table, so assigning her one-third would be a mistake.
For illustration only, Celebrity Net Worth supposes a 25% stake: at a $500 million company value, that would be worth $125 million on paper. A 20% stake would be $100 million; 30% would be $150 million. Those are scenarios, not reported figures — and they sit alongside a real risk: Lemme has faced legal challenges over advertising for its GLP-1-related product, with a proposed class action reported in July 2026. Those are allegations, not findings of liability, but they are a reminder that the brand’s biggest asset is also its biggest risk.
Celebrity Net Worth estimates Kourtney Kardashian’s net worth at $150 million — built across reality television, endorsements, real estate and now Lemme. Her sisters’ empires got the headlines: Kim Kardashian’s SKIMS and Kylie Jenner’s cosmetics fortune. If Lemme delivers anything close to its projected 2026 sales, Kourtney’s gummies deserve a place in that same conversation.
Sources and notes: Sales figures and projection per Forbes (May 2026); company valuation and ownership scenarios per Celebrity Net Worth (illustrative, not reported ownership); BCG analysis (September 2026); legal challenge per Inc. reporting (July 2026) — allegations only. Lemme is privately held; its full financials have not been disclosed.
